Wednesday, September 07, 2005

FARYLROBIN FOOTWEAR CONTEST

FarylRobin Footwear asked us to help them "name a niche"-- have Adcandy users come up with a name for their target demographic market. (Think yuppie, homeboy, flapper etc.) The winners were decided by the staff of FarylRobin Footwear and their P.R. agency, Maletzky Media. The original contest description is at the bottom of the page.


THE WINNER:

"Firefly"
(Laura Kran)

SECOND PLACE:
"Jeffersons"
(Maya Tuttle)

THIRD PLACE:
"Smartini"
(Julie Arsenault)


Some other great submissions: (In no particular order.)

Cosmonista
BB's - Budget Beautifuls
"Urbanista"
Metrogirls
Slincs (Socialites Less Individual Cash Surplus)
Trenderellas
Generation Try
Metrofab or metrofabulous.
Blingers
Penny Chic
NouCou/NooCoo/NuCou/or even NoCo (short for Nouveau Couture)
Exclamation Generation!
execuchics
Kixie
Future Fresh
Urbanista
"Trixies"
hedgie - hip & edgy
Socialista
The "she" generation
Flirty-somethings
Cashiques
Chic-lette
DisCountessa
"Clofe" - (Closet Full, Fridge Empty)
"Passionista"
Sassy Practicals'
Glama-be's
"Trixie"
Smartinis
Swedgy: sweet n' edgy
Discount Diva
Metro Chic
Practical Posh
Funkanista
"Shooby-dos"
Passionista
metromaiden
Style Chile
City Chics
Fashionable Frugal
Urbines
Pro-Bellisi
Baby Bradshaws
CityFlicka
CitiChild
Fashionite
trilby
"Candy Girl"
MetraHIP
Downtown Divas
Pre-Divas
Pop Tarts
Ms. En Scene
Discount Diva
SMURFs - (SMart, Urban, and Ready for Fun!)
"UpStepper"
"Fabulizer"
Neochic In the City
Feet First-ers
"trixie"
City Chic.
"Firefly"
Stilletto Girls
Cinderella Chic
Postgrad Posh
"Urban Kitten"
"Z-Lane"
Frugal Fashionistas
Chicster
"No-Dough-So-Ho (Sans Manolos)" nodo-soho
Metro Chic
Mz. Y
Frugalitarian.


Original Contest Description:

"Imagine that fashionable young city gal who oozes taste and hipness — perhaps she’s fresh out of college and trying to establish herself in the Big City. She wants to dress like her favorite character from “Sex and the City” but doesn’t have the same deep pockets — yet. Our girl might be entry-level but on the fast track, or maybe established in a creative job that pays more in “cachet” than salary. Although she wouldn’t be caught dead buying shoes in the mall, between going out 4 nights a week and living in the fashionable part of town she’s not quite ready to plop down $500 on a pair of Manolo Blahniks either.

What we want you to do is name the niche or demographic that this woman represents. We don’t want a critical name, but one that celebrates or encapsulates her combination of taste and ambition. Remember also, this is not a slogan.

Some famous demographic or taste movement names from the past and present: Generation X, Yuppie, Beatnik, Flapper, Homeboy, Club Kid, Bohemian, Punk, Hip-hopper, Preppy, Valley Girl, Flower Child."

2 Comments:

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