MAY 2005 SUGGESTION/MARKETING CONTEST

The Suggestion Contest is for ideas that suggest a change and/or improvement in the utility, service, manufacturing, marketing, or practical application of an existing product or service.

And The Winner Is:
Michele Banks of Silver Spring, Maryland

Her Suggestion:

Utz Potato Chips:
“Isn't it time they put zip locks on potato chip bags to reseal them and keep them fresh?”

Why we like this one: We've spent our whole lives rolling up chip bags and watching them slowly unfurl on top of the refrigerator. This idea is just one of those simple suggestions that should have been implemented a long time ago. Keep the bugs out and the freshness in.

Runner Up:

Submitted by Paria Kooklan, of California

Dior Cosmetics:

Dior cosmetics should design an ad campaign around images of classic beauties - Audrey Hepburn, Grace Kelly, Ingrid Bergman. Dior is such a classic name, they should capitalize on that cachet more!"


Why we like it: This seems like a no-brainer for the estates of these deceased celebrities. It's a way to cash in on their enduring beauty, class, and elegance in a way that doesn't dilute or cheapen their images. And of course, it would be a great marketing hook for Dior.


Honorable Mentions (in no order)

L'Eggs Pantyhose:
"Why are the legs of pantyhose tube-shaped? Most of us have chicken legs and some of us have turkey thighs. Why can't the top of the hose taper OUTWARD-- like our legs?" (Cynthia Andersen)

Speed Stick:
"Why don’t they make the bottom part a different color so you can see when you are about to run out"
(Robert MacLeod)

Farmland Milk:
"There should be measuring marks on the side of cartons for easy measuring for recipes, etc."
(Christy Gonzalez)

Bank of America: "My ATM card should remember what language I want to do transactions in"
(David Beach)

Albertson’s Grocery
"Since lots of singles shop supermarkets, it would be a good to meet others and a marketing tool for grocers to advertise that fact. ie: Saturday Nite Live, at Albertson's"
(Stan Simon)

Coke:
"When are they gonna make chocolate flavored cola?!"
(Michelle April Rivas)

Mountain Dew:
"I would like to see Mountain Dew mixed with chocolate! Choco-Dew!"
(Aaron Samuels)

Sony:
"Put a button on the back of the tv that when you push it
makes the remote control beep loudly, so you can find the remote control
when you lose it"
(Robert MacLeod)


Special Kudos to Robert MacLeod for submitting two top ideas.