Monday, June 13, 2005

PUBLIC SERVICE SLOGAN CONTEST-MAY 2005

The May 2005 Public Service/Non Profit Competition

You can ad comments at the bottom page. We tried not to involve our own politics in making decisions on winners.

THE WINNER:

H. Renay Anderson, for her slogan submitted for the NAACP:

"The Doors Are Open, Let's Walk In Together"


Why we like this one: This slogan does so many things at once – it’s poetic, it’s a call to action, it stresses unity and conciliation. It also has what I'd call the X factor -- it gives you that warm and fuzzy feeling that supports the McLuhan-esque sentiment that advertising and art sometimes overlap. The icing on the cake is synchronicity: Last month the NAACP announced that it had appointed a new president to lead it into the 21st Century.

We were not surprised to learn that Ms. Anderson is a published writer. You can sample more of her writing here.

Runner Up:

2. You ... And This Army
US ARMY (Matt Swayne)

Why we like this one: We always thought being in the Army was about teamwork and unity. The Army's last notable campaign featured its slogan "An Army of One." Let me ask you, if you were plopped down in the middle of Iraq tommorow, would you rather be in an Army of One or in a Band of Brothers? This tagline is simultaneously humorous, defiant, and inclusive -- stressing traditional military themes of unity and toughness.

The Rest: (in no order)

"If You Still Believe in Freedom, You Are Not Alone"
Libertarian Party (Ben Bean)

“Committed to a Cure”
American Cancer Society (Art Rummler)

“There is a Light That Never Goes Out”
Human Rights Watch

"Girl Scouts Today Are Successful Women Tomorrow"
Girl Scouts of America (Danica Buckley)

"Visit Your MoMA Every Once and a While."
Museum of Modern Art (Nate Bear)

"A Voice For Those Who Can Only Bark, Meow, Chirp, and Growl"
ASPCA (Ben Bean)

"Breathe Easy, Breathe Well"
American Lung Association (Susan Glenn)

"Building Homes and Warming Hearts"
Habitat for Humanity (Tanelka Tukan)

"Waging Green."
Greenpeace (David Lawrence)

“Bullets Don't Have Names"
COALITION TO STOP GUN VIOLENCE (Amanda Anderson)

"Constitutional Freedoms are Worth Fighting For."
ACLU (John M. Griffiths)

"Because We're All Red on the Inside."
American Red Cross (Elli Karagiorgas)


The Are they Kidding? Awards:

"In my opinion, fun is what makes advertising successful." -- Ad Legend Leo Bogart.

These slogans are not presented critically. I actually am not sure if the they are intended to be jokes or not. (I have my inklings....)

"All Scripture, All the Time"
American Bible Association (David Lawrence)

I actually think this slogan would be good for one of the Christian broadcast networks. David Lawrence is a great example of what Leo Bogart was talking about when he spoke about having fun when creating advertising. Sure, you don't know whether Lawrence is kidding or not, but it doesn't matter, it still works. There is an irreverent eye-wink in many of Mr. Lawrence's entries, making him both a pain in the butt and an advertising natural. Here's a wink back to you, Mr. Lawrence


Even Though They Forget, They're Never Forgotten
ALZHEIMER'S ASSOCIATION (Claudia Ferreira)

There we're actually a lot of Alzheimer's Association submissions, and many of them used the "forgetfulness" factor in the slogan. But none did so as well as Ms. Ferreira. Nonetheless, I'm not quite sure if this is brilliant or a parody, and because of that, it probably would never be used.

9 Comments:

At June 13, 2005 8:54 AM , Blogger Per Hoffman said...

I love this ad!

 
At October 26, 2005 8:49 PM , Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a email free list mailing site/blog. It pretty much covers email free list mailing related stuff.

Come and check it out if you get time :-)

 
At October 31, 2005 1:58 AM , Blogger Dan said...

Good blog but without contextual advertising you have little chance of selling anything.

 
At November 03, 2005 5:40 AM , Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a list mailing program site/blog. It pretty much covers list mailing program related stuff.

Come and check it out if you get time :-)

 
At November 04, 2005 1:30 AM , Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a list mailing subscribe site/blog. It pretty much covers list mailing subscribe related stuff.

Come and check it out if you get time :-)

 
At November 15, 2005 11:48 PM , Blogger Dan said...

Your site is a great tool. I have a buy guaranteed web site trafficsite. It covers buy guaranteed web site traffic related things.

 
At December 18, 2005 6:58 PM , Blogger Targeted Traffic Hits said...

Buying Targeted Traffic to your website is a fantasic way to get people to your website fast. Not only will you get a massive amount of real visitors to your websiite, we can target visitors so you only receive people who are interested in what your selling or what your writing about. Imagion for a second you have a blog subject related to Rugby we can send you people who would join your blog and talk about that same subject. casino targeted traffic can also increase your sales to your website as we can send you real people who are active and looking for your products. So if you are selling anything or you have services, come have a read at how we can Increase sales We have lots more information on our website so come check us out. casino targeted traffic. Get your own Article Directory for your Blog or website (reprint rights available)
Oh and we just about forgot to say!
Watch this URL 2011 New Zealand World Cup Its going to be the home of the 2011 rugby world cup in new zealand where you will be able to find everything related to new zealand and whats happening

 
At July 31, 2009 11:21 AM , Blogger Pokermaniak said...

Received the 50 dollar and get free sign up poker bankrolls to start selected your room
Many poker platform have bonuses without deposit like free Poker cash without risk from amazing $50 bonuses.
good list and good offer for us. There are no need deposit poker free bankrolls cash out speed. It took them nearly.
Absolutely free 50$ titan mansion bonus za darmo i bez depozytu na stronie darmowe bonusy w największej sieci bez depozytu tylko jednorazowo.
CD Poker, like most other sites. CD Poker really free poker sponsorship lacks in the tournament department though. I found it extremely texas holdem difficult to find. They do have a lot of special tournaments
Nothing to lose just play and you will see, free poker bonuses refound duration titan $25.
these poker site have many room start-up poker bankrolls for all donk Star's Cibdfb Adventage nation bankrolls.
Download $50 dollars for begin playing poker and you know that
pro without risking poker no deposit offer slow up date shark andssib bankrolls.
Great free poker money no deposit bonus for you.

 
At June 15, 2012 1:48 AM , Blogger robertslisa said...

In short, we recorded about 10 different tunes over two days. Some of these will likely be used in some of our upcoming Adobe asset projects (we’re always creating new assets to showcase the products). Here’s a snippet called Wei Wan Dilbara Groove, recorded with only the instruments you see here.

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home