Adcandy: Where Consumers Make the Ads
This Blog will feature Adcandy contest winner listings and other commentary about Adcandy. To see archived contest winners, you will have to look in posting months AFTER the competition was actually held. For example, May contest winners will be posted in July.
Friday, September 30, 2005
Friday, September 09, 2005
TEXT MESSAGING SLOGAN CONTEST
We asked the public to come up with catch phrases for text messaging company. This contest was not sponsored by any particular service, but an idea suggested by one of our users, Jennifer Seay. As expected, there were some great entries. This contest also points out why we don't try to sell individual ideas. Many people submitted the same, or variations on the same idea. The entries were judged by The Sandbox Group, a media collective based in Manhattan.
And The Winner Is....
U had me at :)
Submitted for T-MOBILE (Submitted by Krystal Houghton of Los Angeles, California. )
Why we love this one: It combines emoticons, text messaging shorthand, and popular culture all at once, in a way that makes us smile.
Runner-up:
"Talk to the hand"
T-MOBILE (Esther Wong of San Francisco)
Honorable mentions: (In no particular order.)
"Let Your Fingers Do the Talking"
SPRINT PCS (Sage Kalmus, Mike Goldsun, Shanon Sims)
Kind of obvious, but still good. Sage Kalmus was the first one to submit this.
"The Joy of Text"
VERIZON (Alan Friedman)
"Can U Read Me Now? Good!"
VERIZON (John Sanders, Halah Touryalai, Jodi Rowland, Julie Yip) John Sanders submitted the earliest version.
“T-mobile. Captivating your mobile moments“
T-Mobile (Crystal Haire. Submitted as a caption to her photo.)
"All thumbs? Not a problem.“
Verizon (Krystal Houghton. Krystal also won this contest. Go girl!)
"Take a Walk on the Wireless Side.“
Verizon (Oldita Seeley)
"Be a text machine“
T-Mobile (Jay Pullman)
"Who Says You Can't Talk With Your Mouth Full?"
CIngular (David Catapano)
"Don't say it. Text it."
Verizon (Vanessa Moore)
JULY PHOTO/IMAGE CONTEST 2005
For the photo contests, amateur photos are given preference over professional ones. We encourage the "accidental" advertisement. (If you can encourage such a thing....). For the most part, these are not intended to be professional photos, but consumers' natural interactions with brands.
AND THE WINNER IS.....
This photo was submitted for Snapple by Julie Wolf
RUNNERS-UP:
"Wear What You Love"
Submitted by Arbi Pedrossian for Bud LIght
Nice legs, Arbi...
Submitted by Meghna Kumar for Canon
Submitted by Ira Slavin for Trident
Submitted for Epiphone Guitars by Nate Meyers
Wednesday, September 07, 2005
FARYLROBIN FOOTWEAR CONTEST
FarylRobin Footwear asked us to help them "name a niche"-- have Adcandy users come up with a name for their target demographic market. (Think yuppie, homeboy, flapper etc.) The winners were decided by the staff of FarylRobin Footwear and their P.R. agency, Maletzky Media. The original contest description is at the bottom of the page.
THE WINNER:
"Firefly"
(Laura Kran)
SECOND PLACE:
"Jeffersons"
(Maya Tuttle)
THIRD PLACE:
"Smartini"
(Julie Arsenault)
Some other great submissions: (In no particular order.)
Cosmonista
BB's - Budget Beautifuls
"Urbanista"
Metrogirls
Slincs (Socialites Less Individual Cash Surplus)
Trenderellas
Generation Try
Metrofab or metrofabulous.
Blingers
Penny Chic
NouCou/NooCoo/NuCou/or even NoCo (short for Nouveau Couture)
Exclamation Generation!
execuchics
Kixie
Future Fresh
Urbanista
"Trixies"
hedgie - hip & edgy
Socialista
The "she" generation
Flirty-somethings
Cashiques
Chic-lette
DisCountessa
"Clofe" - (Closet Full, Fridge Empty)
"Passionista"
Sassy Practicals'
Glama-be's
"Trixie"
Smartinis
Swedgy: sweet n' edgy
Discount Diva
Metro Chic
Practical Posh
Funkanista
"Shooby-dos"
Passionista
metromaiden
Style Chile
City Chics
Fashionable Frugal
Urbines
Pro-Bellisi
Baby Bradshaws
CityFlicka
CitiChild
Fashionite
trilby
"Candy Girl"
MetraHIP
Downtown Divas
Pre-Divas
Pop Tarts
Ms. En Scene
Discount Diva
SMURFs - (SMart, Urban, and Ready for Fun!)
"UpStepper"
"Fabulizer"
Neochic In the City
Feet First-ers
"trixie"
City Chic.
"Firefly"
Stilletto Girls
Cinderella Chic
Postgrad Posh
"Urban Kitten"
"Z-Lane"
Frugal Fashionistas
Chicster
"No-Dough-So-Ho (Sans Manolos)" nodo-soho
Metro Chic
Mz. Y
Frugalitarian.
Original Contest Description:
"Imagine that fashionable young city gal who oozes taste and hipness — perhaps she’s fresh out of college and trying to establish herself in the Big City. She wants to dress like her favorite character from “Sex and the City” but doesn’t have the same deep pockets — yet. Our girl might be entry-level but on the fast track, or maybe established in a creative job that pays more in “cachet” than salary. Although she wouldn’t be caught dead buying shoes in the mall, between going out 4 nights a week and living in the fashionable part of town she’s not quite ready to plop down $500 on a pair of Manolo Blahniks either.
What we want you to do is name the niche or demographic that this woman represents. We don’t want a critical name, but one that celebrates or encapsulates her combination of taste and ambition. Remember also, this is not a slogan.
Some famous demographic or taste movement names from the past and present: Generation X, Yuppie, Beatnik, Flapper, Homeboy, Club Kid, Bohemian, Punk, Hip-hopper, Preppy, Valley Girl, Flower Child."
Tuesday, September 06, 2005
JULY 2005 SUGGESTION/MARKETING CONTEST
And the Winner is....
"A magazine ad for *beer* that has a fold-out like a perfume or cologne ad, where it smells like beer. It could either just have funny phrases on the page, or it could be a mock perfume ad."
Submitted by--Keren Douek, of Saint Louis, Missouri.
Okay, this may never actually happen, but it such a funny idea, and could be used for another product.
Runners Up:
"The iPod has become such an accessory for women. They should put a mirror on the back and maybe a lipstick attachment. Market iPod Beauty Saver."
--Michele Lieblich
"Swiffer Shoes!!! Let your feet do the cleaning. You could use hospital-style booties made of swiffer material to clean the house as you walk around. Fun for kids!!! Great for all tile/ wood homes."
--Wendy Owen
"You can get custom made sneakers and custom music via iTunes so why can't suppliers allow us custom made DVDs of our favorite TV shows? I wouldn't mind paying a little extra for a disk of favorites."
--christy gonzalez
"Create a two-sided bottle that houses the shampoo and conditioner all in one bottle. One side shampoo. One side conditioner."
--Mary Pryor
"The type size used in printed telephone directories should be larger for optometrists and opthomologists."
--Kathy Luccaro